Research

SEO research and data studies

Original studies built on live scans of pages that actually rank — published quarterly, aggregates only.

Data study · June 2026

Information Gain Index — first edition

We scored 150 pages ranking in Google's top 3 across 50 keywords and 10 verticals. The median page scored 52/100; 21% were highly original and 24% added little beyond the rest of page one.

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