Author profile
Eric Lancheres
SEO researcher and founder of On-Page.ai. Eric publishes practical research on information gain, entity coverage, Google updates, and AI-assisted SEO workflows.
Affiliation
On-Page.ai Research
Focus
Information gain and evidence-backed SEO
About Eric
Eric's work centers on measuring what ranking pages actually contribute beyond the rest of the SERP: topical coverage, cohort-relative originality, entity patterns, internal linking, and the practical use of AI agents for evidence-backed SEO.
His recent On-Page.ai research translates live ranking evidence into practical workflows for SEO teams, agencies, and AI agents: what a page covers, what competitors repeat, what the SERP leaves unanswered, and where a page can add useful information.
On-Page.ai Research · 2026
Information Gain in Google's Top-Ranking Results
A measurement of 150 top-ranking pages across 50 keywords and 10 verticals.
On-Page.ai · 2026
How To Automate Real SEO Work
A practical guide to using AI agents with live SERP evidence and On-Page.ai's API / MCP connector.
On-Page.ai · 2023
How To Achieve Top Google Rankings With Entities
A case study on entity-based page construction, over-optimization risk, and ranking behavior.
On-Page.ai · 2023
Google Helpful Content Update: Review, Analysis and Recovery
A long-form analysis of Google's Helpful Content Update and recovery patterns.
On-Page.ai · 2022
SEO Copywriting: 6 Super-Charged Tips
An On-Page.ai guide on writing pages that can rank while still selling the offer.